Experience the gentle touch of Ivory Bar Soap, your ultimate companion for a refreshing cleanse the whole family can enjoy (ages 3 and up). Specially formulated without heavy perfumes, parabens or phthalates, Ivory is an ideal solution for those seeking a simple, natural bar soap that offers a caring and effective wash. Powered by plant-derived cleansers, it is tough on dirt yet gentle on your skin, promoting a healthy and comfortable feel with every wash. Gentle soap is dermatologist-tested and 99.44-percent pure, reflecting Ivory's unwavering commitment since 1879 to using natural ingredients that provide peace of mind during your daily skincare routine. Although Ivory bar soap no longer floats, we remain dedicated to keeping our soap pure and friendly to sensitive skin. Grounded in generations of trust and a legacy of quality, Ivory bar soap is a timeless favorite for families of all skin types. Make Ivory your family's go-to choice, where tradition meets innovation, ensuring your skin receives the gentle care it deserves.